Anjala S. Krishen, Ph.D.

Journal Publications Accepted and In Print (Click on link to download)
  1. Krishen, A.S. and H. Hu (2018), "Will they pitch or will they switch? Comparing Chinese and American consumers," Psychology & Marketing, 35 (3), 210-219.
  2. Krishen, A.S., R. Raschke, A. Close, and P. Kachroo (2017), "A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services," Journal of Business Research, 73 (4), 20-29.
  3. Berezan, O., A.S. Krishen, S. Tanford, and C. Raab (2017), "Style before substance? Building loyalty through marketing communication congruity," European Journal of Marketing, 51 (7/8), 1332-1352.
  4. Verma, P., S. Agarwal, P. Kachroo, and A.S. Krishen (2017), "Declining transportation funding and need for analytical solutions: Dynamics and control of VMT tax," Journal of Marketing Analytics, 5 (3-4), 131-140.
  5. Kemp, E.A., M. Bui, A.S. Krishen, P.M. Homer, and M. LaTour (2017), "Understanding the power of hope and empathy in healthcare marketing," Journal of Consumer Marketing, 34 (2), 85-95.
  6. Krishen, A.S., O. Berezan, S. Agarwal, and P. Kachroo (2016), "The generation of virtual needs: Recipes for satisfaction in social media networks," Journal of Business Research, 69 (11), 5248-5258.
  7. Krishen, A.S., S. Agarwal, and P. Kachroo (2016), "Is having accurate knowledge necessary for implementing safe practices? A consumer folk theories-of-mind perspective on the impact of price," European Journal of Marketing, 50 (5/6), 1073-1093.
  8. Kachroo, P., A.S. Krishen, A.S., and S. Agarwal (2016), "Fuzzy logic programming based knowledge analysis for qualitative comparative analysis," Quality & Quantity, 1-13.
  9. Krishen, A.S., S. Kachen, M. Kraussman, and Z. Haniff (2016), "Do consumers dig it all? The interplay of digital and print formats in media," Journal of Consumer Marketing, 33 (7), 489-497.
  10. Wu, K., C. Raab, W. Chang, and A.S. Krishen (2016), "Understanding Chinese Tourists' Food Consumption in the United States," Journal of Business Research, 69 (10), 4706-4713.
  11. Krishen, A.S., S. Agarwal, P. Kachroo, and R. Raschke (2016), "Framing the value and valuing the frame? Algorithms for child safety seat use," Journal of Business Research, 69 (4), 1503-1509.
  12. Raab, C., O. Berezan, A.S. Krishen, and S. Tanford (2016), "What's in a word? Building program loyalty through social media communication," Cornell Hospitality Quarterly, 57 (2), 138-149.
  13. Krishen, A.S. and M.J. Sirgy (2016), "Identifying with the Brand Placed in Music Videos Makes Me Like the Brand," Journal of Current Issues and Research in Advertising, 37 (1), 45-58. (Equal authors)
  14. Pomirleanu, N., P.R. Chennamaneni, and A.S. Krishen (2016), "Easy to please or hard to impress: Elucidating consumers' innate satisfaction," Journal of Business Research, 69 (5), 1914-1918.
  15. Krishen, A.S. and A. Kirkendall (2016), "Teaching outside the rubric: Qualitative student insights about creativity," Journal of Strategic Management Education, 11, 1-16.
  16. Bui, M. and A.S. Krishen (2015), "So Close Yet So Far Away: The Moderating Effect of Regulatory Focus Orientation on Health Behavioral Intentions," Psychology & Marketing, 32 (5), 522-531. (Equal authors)
  17. Berezan, O., C. Raab, A.S. Krishen, and C. Love (2015) "Loyalty runs deeper than thread count: An exploratory study of gay guest preferences and hotelier perceptions," Journal of Travel & Tourism Marketing, 32 (8), 1034-1050.
  18. Krishen, A.S., L. Trembath, and S. Muthaly (2015), "From Liking to Loyalty: The Impact of Network Affinity in the Social Media Digital Space," The DATA BASE for Advances in Information Systems, 46 (2), 30-42.
  19. Krishen, A.S. and M. Bui (2015), "Fear Advertisements: Influencing Consumers to Make Better Health Decisions," International Journal of Advertising, 34 (3), 533-548. (Equal authors)
  20. Krishen, A.S., P. Kachroo, S. Agarwal, S. Sastry, and M. Wilson (2015), "Safety culture from an interdisciplinary perspective: Conceptualizing a hierarchical feedback-based transportation framework," Transportation Journal, 54 (4), 516-534.
  21. Krishen, A. S., R. Raschke, P. Kachroo, M. LaTour, and P. Verma (2014), "Promote me or protect us? The framing of policy for the collective good," European Journal of Marketing, 48 (3/4), 742-760.
  22. Krishen, A. S. and Han-fen Hu (2014), "How imperfect practice leads to imperfection: A hierarchical linear modeling approach to frustration during an iterative decision," Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 27, 90-101.
  23. Raschke, R., A.S. Krishen, and P. Kachroo (2014), "Understanding the components of information privacy threats for location-based services," Journal of Information Systems, 28 (1), 227-242.
  24. Krishen, A., M. LaTour, and E. J. Alishah (2014), "Asian Females in an Advertising Context: Exploring Skin Tone Tension," Journal of Current Issues and Research in Advertising, 35(1), 71-85.
  25. Nicholson, J., D. Nicholson, P. Coyle, A. Hardin, and A. Krishen (2014), "Exploring the Use of Virtual World Technology for Idea-Generation Tasks," International Journal of e-Collaboration, 10(3), 44-62.
  26. Kirkendall, A. and A.S. Krishen (2014), "Encouraging Creativity in the Social Work Classroom: Insights from a Qualitative Exploration," Social Work Education, December, 1-14.
  27. Brown, J., A. S. Krishen, and C. Dev (2014), "The Role of Ownership in Managing Interfirm Opportunism: A Dyadic Study," Journal of Marketing Channels, 21(1), 31-42.
  28. Krishen, A.S., R. Raschke, P. Kachroo, M. Mejza, and A. Khan (2014), "Interpretation of Public Feedback to Transportation Policy: A Qualitative Perspective," Transportation Journal, 53(1), 26-43.
  29. Zahay, D., J. Peltier, J., A. S. Krishen and D. Schultz (2014), "Organizational Processes for B2B Services IMC Data Quality," Journal of Business and Industrial Marketing, 29(1), 63-74.
  30. Krishen, A. (2013), "Catch it if you can: How contagious motivation improves group projects and course satisfaction," Journal of Marketing Education, 35(3), 220-230.
  31. Peltier, J., D. Zahay, and A. S. Krishen (2013), "A Hierarchical IMC Data Integration Framework and its Impact on CRM System Quality and Customer Performance," Journal of Marketing Analytics, 1 (1), 32-48.
  32. Raschke, R., A. S. Krishen, P. Kachroo, and P. Maheshwari (2013), "A combinatorial optimization based sample identification method for group comparisons," Journal of Business Research, 66 (9), 1267-1271.
  33. Krishen, A. (2013), "First impressions count! Exploring the importance of website categorization," International Journal of Computer Applications in Technology. 47 (1), 32-43.
  34. Krishen, A., A. Hardin, and M. LaTour (2013), "Virtual World Experiential Promotion," Journal of Current Issues and Research in Advertising, 34, 263-281.
  35. Krishen, A. and P. M. Homer (2012), "Do opposites attract? Understanding opposition in promotion," Journal of Business Research, 65 (8), 1144-1151.
  36. Bui, M., A. Krishen, and M. LaTour (2012), "When kiosk retailing intimidates shoppers: How gender-focused advertising can mitigate the perceived risks of the unfamiliar," Journal of Advertising Research, 52(3), 1-18.
  37. Zahay, D., J. Peltier, J., and A. S. Krishen (2012), "Building the foundation for customer data quality in CRM systems for financial services firms," Journal of Database Marketing & Customer Strategy Management. 19 (1), 5-16.
  38. Bui, M., A. Krishen, and K. Bates (2011), "Modeling regret effects on consumer post-purchase decisions," European Journal of Marketing, 45 (7/8), 1068-1090.
  39. Krishen, A., R. Raschke, and P. Kachroo (2011), "A feedback control approach to maintain consumer information load in online shopping environments," Information & Management, 48 (8), 344-352.
  40. Krishen, A. and D. Worthen (2011), "Body image dissatisfaction and self-esteem: A consumer-centric exploration and proposed research agenda," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 24, 90-106.
  41. Labrecque, L., A. Krishen, and S. Grzeskowiak (2011), "Exploring Social Motivations for Brand Loyalty: Conformity versus Escapism," Journal of Brand Management, 18, 457-472.
  42. Krishen, A., R. Raschke, and M. Mejza (2010), "Guidelines for Shaping Perceptions of Fairness of Transportation Infrastructure Policies: The Case of the Vehicle Mileage Tax," Transportation Journal, 49 (3), 24-38.
  43. Sirgy, et al. (2010), "Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-Being," Social Indicators Research, 99, 375-390.
  44. Krishen, A., M. Bui, and P. Peter (2010), "Kiosk Retailing Environments: Exploring the Role of Regret and Variety on Consumer Behavior," International Journal of Retail & Distribution Management, 38(3), 173-189.
  45. Close, A., A. Krishen, and M. LaTour (2009), "This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship," Journal of Advertising Research, 49(3), 271-284. (First two authors contributed equally).
  46. Krishen, A. S., and K. Nakamoto (2009), "Improving Consumer Quality-Efficiency by Using Simple Adaptive Feedback in a Choice Setting," International Journal of Computer Applications in Technology, 34(3), 155-164.
  47. Kheirandish, R., A. Krishen, and P. Kachroo (2009), "Application of Optimal Control Theory in Marketing: What is the Optimal Number of Choices on a Shopping Platform/Website?" International Journal of Computer Applications in Technology , 34(3), 207-215.
  48. Krishen, A. and K. Kamra (2008), "Perceived Versus Actual Complexity for Websites: Their Relationship to Consumer Satisfaction," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 21, 104-123.
  49. Belanger, F., J. Everhart, W. Fan, A. Krishen, K. Nakamoto, D. Poteet, and C. Schaupp (2006), "Website Success Metrics: Addressing the Duality of Goals," Communications of the ACM, 49(12), 114-116.
University of Nevada, Las Vegas