Anjala S. Krishen, Ph.D., MBA, M.S.

Mel Larson Endowed Chair of Marketing
Professor & Department Chair, Marketing & International Business
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Journal Publications Accepted and In Print (Click on link to download)
  1. Krishen, A.S., O. Berezan, S. Agarwal, P. Kachroo, and R. Raschke (2021), "The digital self and virtual satisfaction: A cross-cultural perspective," Journal of Business Research, 124 (1), 254-263.
  2. Kachen, S. and A.S. Krishen (2020), "Exploring online comments from a strategic marketing stance to reduce wildlife crime," Psychology & Marketing, 37 (12), 1771-1780.
  3. Krishen, A., O. Berezan, S. Agarwal, and B. Robison (2020), "Harnessing the waiting experience: Anticipation, expectations and WOM," Journal of Services Marketing, 34 (7), 1013-1024.
  4. Berezan, O., A.S. Krishen, S. Agarwal, and P. Kachroo (2020), "Exploring loneliness and social networking: Recipes for hedonic well-being on Facebook," Journal of Business Research, 115 (1), 258-265.
  5. Korgaonkar, P., J.T. Gironda, M. Petrescu, A.S. Krishen, and T. Mangleburg (2020), "Preventing shoplifting: Exploring online comments to propose a model," Psychology & Marketing, 37 (1), 141-153.
  6. Krishen, A., M. Lee, and R. Raschke (2020), "The story only few can tell: Exploring the disproportionately gendered professoriate in business schools," Journal of Marketing Education, 42(1), 7-22.
  7. Petrescu, M., A.S. Krishen, and M. Bui (2020), "The internet of everything: implications of marketing analytics from a consumer policy perspective," Journal of Consumer Marketing, 37 (6), 675-686.
  8. 8. Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., . . . Krishen, A. S. (2020), "Setting the future of digital and social media marketing research: Perspectives and research propositions," International Journal of Information Management, 102168.
  9. Hu, H-f., and A.S. Krishen (2019), "When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective," Journal of Business Research, 100 (1), 27-37.
  10. Krishen, A.S., O. Berezan, and C. Raab (2019), "Feelings and functionality in social networking communities: A regulatory focus perspective," Psychology & Marketing, 36 (7), 675-686.
  11. Krishen, A.S., M. Leenders, S. Muthaly, M. Ziólkowska, and M. LaTour (2019), "Social networking from a social capital perspective: a cross-cultural analysis," European Journal of Marketing, 53 (6), 1234-1253.
  12. Iacobucci, D., M. Petrescu, A.S. Krishen, and M. Bendixen (2019), "The state of marketing analytics in research and practice," Journal of Marketing Analytics, 7 (3), 152-181.
  13. Krishen, A.S., O. Berezan, S. Agarwal, and P. Kachroo (2019), "Social media networking satisfaction in the US and Vietnam: Content versus connection," Journal of Business Research, 101, 93-103.
  14. Yoo, M.M., O. Berezan, A.S. Krishen (2018), "Do members want the bells and whistles? Understanding the effect of direct andp artner benefits in hotel loyalty programs," Journal of Travel & Tourism Marketing, 35 (8), 1058-1070.
  15. Krishen, A.S. and H. Hu (2018), "Will they pitch or will they switch? Comparing Chinese and American consumers," Psychology & Marketing, 35 (3), 210-219.
  16. Berezan, O., A.S. Krishen, A. Agarwal, and P. Kachroo (2018), "The pursuit of virtual happiness: Exploring the social media experience across generations," Journal of Business Research, 89 (1), 455-461.
  17. Krishen, A.S., R. Raschke, A. Close, and P. Kachroo (2017), "A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services," Journal of Business Research, 73 (4), 20-29.
  18. Berezan, O., A.S. Krishen, S. Tanford, and C. Raab (2017), "Style before substance? Building loyalty through marketing communication congruity," European Journal of Marketing, 51 (7/8), 1332-1352.
  19. Verma, P., S. Agarwal, P. Kachroo, and A.S. Krishen (2017), "Declining transportation funding and need for analytical solutions: Dynamics and control of VMT tax," Journal of Marketing Analytics, 5 (3-4), 131-140.
  20. Kemp, E.A., M. Bui, A.S. Krishen, P.M. Homer, and M. LaTour (2017), "Understanding the power of hope and empathy in healthcare marketing," Journal of Consumer Marketing, 34 (2), 85-95.
  21. Krishen, A.S., O. Berezan, S. Agarwal, and P. Kachroo (2016), "The generation of virtual needs: Recipes for satisfaction in social media networks," Journal of Business Research, 69 (11), 5248-5258.
  22. Krishen, A.S., S. Agarwal, and P. Kachroo (2016), "Is having accurate knowledge necessary for implementing safe practices? A consumer folk theories-of-mind perspective on the impact of price," European Journal of Marketing, 50 (5/6), 1073-1093.
  23. Kachroo, P., A.S. Krishen, A.S., and S. Agarwal (2016), "Fuzzy logic programming based knowledge analysis for qualitative comparative analysis," Quality & Quantity, 1-13.
  24. Krishen, A.S., S. Kachen, M. Kraussman, and Z. Haniff (2016), "Do consumers dig it all? The interplay of digital and print formats in media," Journal of Consumer Marketing, 33 (7), 489-497.
  25. Wu, K., C. Raab, W. Chang, and A.S. Krishen (2016), "Understanding Chinese Tourists' Food Consumption in the United States," Journal of Business Research, 69 (10), 4706-4713.
  26. Krishen, A.S., S. Agarwal, P. Kachroo, and R. Raschke (2016), "Framing the value and valuing the frame? Algorithms for child safety seat use," Journal of Business Research, 69 (4), 1503-1509.
  27. Raab, C., O. Berezan, A.S. Krishen, and S. Tanford (2016), "What's in a word? Building program loyalty through social media communication," Cornell Hospitality Quarterly, 57 (2), 138-149.
  28. Krishen, A.S. and M.J. Sirgy (2016), "Identifying with the Brand Placed in Music Videos Makes Me Like the Brand," Journal of Current Issues and Research in Advertising, 37 (1), 45-58. (Equal authors)
  29. Pomirleanu, N., P.R. Chennamaneni, and A.S. Krishen (2016), "Easy to please or hard to impress: Elucidating consumers' innate satisfaction," Journal of Business Research, 69 (5), 1914-1918.
  30. Krishen, A.S. and A. Kirkendall (2016), "Teaching outside the rubric: Qualitative student insights about creativity," Journal of Strategic Management Education, 11, 1-16.
  31. Bui, M. and A.S. Krishen (2015), "So Close Yet So Far Away: The Moderating Effect of Regulatory Focus Orientation on Health Behavioral Intentions," Psychology & Marketing, 32 (5), 522-531. (Equal authors)
  32. Berezan, O., C. Raab, A.S. Krishen, and C. Love (2015) "Loyalty runs deeper than thread count: An exploratory study of gay guest preferences and hotelier perceptions," Journal of Travel & Tourism Marketing, 32 (8), 1034-1050.
  33. Krishen, A.S., L. Trembath, and S. Muthaly (2015), "From Liking to Loyalty: The Impact of Network Affinity in the Social Media Digital Space," The DATA BASE for Advances in Information Systems, 46 (2), 30-42.
  34. Krishen, A.S. and M. Bui (2015), "Fear Advertisements: Influencing Consumers to Make Better Health Decisions," International Journal of Advertising, 34 (3), 533-548. (Equal authors)
  35. Krishen, A.S., P. Kachroo, S. Agarwal, S. Sastry, and M. Wilson (2015), "Safety culture from an interdisciplinary perspective: Conceptualizing a hierarchical feedback-based transportation framework," Transportation Journal, 54 (4), 516-534.
  36. Krishen, A. S., R. Raschke, P. Kachroo, M. LaTour, and P. Verma (2014), "Promote me or protect us? The framing of policy for the collective good," European Journal of Marketing, 48 (3/4), 742-760.
  37. Krishen, A. S. and Han-fen Hu (2014), "How imperfect practice leads to imperfection: A hierarchical linear modeling approach to frustration during an iterative decision," Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 27, 90-101.
  38. Raschke, R., A.S. Krishen, and P. Kachroo (2014), "Understanding the components of information privacy threats for location-based services," Journal of Information Systems, 28 (1), 227-242.
  39. Krishen, A., M. LaTour, and E. J. Alishah (2014), "Asian Females in an Advertising Context: Exploring Skin Tone Tension," Journal of Current Issues and Research in Advertising, 35(1), 71-85.
  40. Nicholson, J., D. Nicholson, P. Coyle, A. Hardin, and A. Krishen (2014), "Exploring the Use of Virtual World Technology for Idea-Generation Tasks," International Journal of e-Collaboration, 10(3), 44-62.
  41. Kirkendall, A. and A.S. Krishen (2014), "Encouraging Creativity in the Social Work Classroom: Insights from a Qualitative Exploration," Social Work Education, December, 1-14.
  42. Brown, J., A. S. Krishen, and C. Dev (2014), "The Role of Ownership in Managing Interfirm Opportunism: A Dyadic Study," Journal of Marketing Channels, 21(1), 31-42.
  43. Krishen, A.S., R. Raschke, P. Kachroo, M. Mejza, and A. Khan (2014), "Interpretation of Public Feedback to Transportation Policy: A Qualitative Perspective," Transportation Journal, 53(1), 26-43.
  44. Zahay, D., J. Peltier, J., A. S. Krishen and D. Schultz (2014), "Organizational Processes for B2B Services IMC Data Quality," Journal of Business and Industrial Marketing, 29(1), 63-74.
  45. Krishen, A. (2013), "Catch it if you can: How contagious motivation improves group projects and course satisfaction," Journal of Marketing Education, 35(3), 220-230.
  46. Peltier, J., D. Zahay, and A. S. Krishen (2013), "A Hierarchical IMC Data Integration Framework and its Impact on CRM System Quality and Customer Performance," Journal of Marketing Analytics, 1 (1), 32-48.
  47. Raschke, R., A. S. Krishen, P. Kachroo, and P. Maheshwari (2013), "A combinatorial optimization based sample identification method for group comparisons," Journal of Business Research, 66 (9), 1267-1271.
  48. Krishen, A. (2013), "First impressions count! Exploring the importance of website categorization," International Journal of Computer Applications in Technology. 47 (1), 32-43.
  49. Krishen, A., A. Hardin, and M. LaTour (2013), "Virtual World Experiential Promotion," Journal of Current Issues and Research in Advertising, 34, 263-281.
  50. Krishen, A. and P. M. Homer (2012), "Do opposites attract? Understanding opposition in promotion," Journal of Business Research, 65 (8), 1144-1151.
  51. Bui, M., A. Krishen, and M. LaTour (2012), "When kiosk retailing intimidates shoppers: How gender-focused advertising can mitigate the perceived risks of the unfamiliar," Journal of Advertising Research, 52(3), 1-18.
  52. Zahay, D., J. Peltier, J., and A. S. Krishen (2012), "Building the foundation for customer data quality in CRM systems for financial services firms," Journal of Database Marketing & Customer Strategy Management. 19 (1), 5-16.
  53. Bui, M., A. Krishen, and K. Bates (2011), "Modeling regret effects on consumer post-purchase decisions," European Journal of Marketing, 45 (7/8), 1068-1090.
  54. Krishen, A., R. Raschke, and P. Kachroo (2011), "A feedback control approach to maintain consumer information load in online shopping environments," Information & Management, 48 (8), 344-352.
  55. Krishen, A. and D. Worthen (2011), "Body image dissatisfaction and self-esteem: A consumer-centric exploration and proposed research agenda," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 24, 90-106.
  56. Labrecque, L., A. Krishen, and S. Grzeskowiak (2011), "Exploring Social Motivations for Brand Loyalty: Conformity versus Escapism," Journal of Brand Management, 18, 457-472.
  57. Krishen, A., R. Raschke, and M. Mejza (2010), "Guidelines for Shaping Perceptions of Fairness of Transportation Infrastructure Policies: The Case of the Vehicle Mileage Tax," Transportation Journal, 49 (3), 24-38.
  58. Sirgy, et al. (2010), "Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-Being," Social Indicators Research, 99, 375-390.
  59. Krishen, A., M. Bui, and P. Peter (2010), "Kiosk Retailing Environments: Exploring the Role of Regret and Variety on Consumer Behavior," International Journal of Retail & Distribution Management, 38(3), 173-189.
  60. Close, A., A. Krishen, and M. LaTour (2009), "This Event is Me!: How Consumer-Event Congruity Leverages Sponsorship," Journal of Advertising Research, 49(3), 271-284. (First two authors contributed equally).
  61. Krishen, A. S., and K. Nakamoto (2009), "Improving Consumer Quality-Efficiency by Using Simple Adaptive Feedback in a Choice Setting," International Journal of Computer Applications in Technology, 34(3), 155-164.
  62. Kheirandish, R., A. Krishen, and P. Kachroo (2009), "Application of Optimal Control Theory in Marketing: What is the Optimal Number of Choices on a Shopping Platform/Website?" International Journal of Computer Applications in Technology , 34(3), 207-215.
  63. Krishen, A. and K. Kamra (2008), "Perceived Versus Actual Complexity for Websites: Their Relationship to Consumer Satisfaction," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 21, 104-123.
  64. Belanger, F., J. Everhart, W. Fan, A. Krishen, K. Nakamoto, D. Poteet, and C. Schaupp (2006), "Website Success Metrics: Addressing the Duality of Goals," Communications of the ACM, 49(12), 114-116.
UNLV
University of Nevada, Las Vegas